Best food accounts to get inspired by this Christmas

...only three more days to go until Christmas Day and while most people seem to be collecting the last bits and bobs for the holidays, there seems to be one big question left – what am I going to cook for Christmas Dinner? If you belong to the group of traditionalists that will go for Turkey, Yorkshire pudding, roasted veggies and gravy – then congratulations, there is absolutely no need for ...

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Fashion ❤️ UGC – 3 Examples that prove that these two make a perfect match

Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that this love story is just the beginning of a long lasting relationship. The list of benefits that accompany UGC is long (we all know that Millennials trust UGC over owned content and so on and so forth),but the power of UGC goes ...

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Measuring the monetary value of UGC

In 2017 it is almost impossible for marketers to get by without using user-generated content (UGC). Just a few years ago, it was unthinkable that UGC could ever be more important than owned content. Today it builds the core of most social media strategies and has had a massive impact on digital marketing. Brands and retailers are well aware that this form of word-to-mouth marketing is on the rise; especially ...

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New Guide: UGC and Rights Management

More than 10 years have passed since Apple introduced the world to its 1st Generation iPhone – a date, that truly marks the beginning of the smartphone era. Today most of us possess our own smartphone. It has become an essential accessory that has completely changed the way we manage our lives. Our phone helps us to coordinate our daily routine and has made communication amongst others so much faster. 1,2 ...

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Instagram update: Share photos from your camera roll on Stories

The fact that Instagram wouldn’t let you post older photos and videos to Stories has been annoying.  As a result the community has tried to find ways how to circumvent this obstacle. As from today, there is no need to do this anymore. Because Instagram’s new update allows you to share photos and videos to your Story even if they were taken more than 24 hours ago! Scroll through your camera ...

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One of a Kind Archive – A Treasury for Fashion Addicts

Looking for high-end fashion brands? Whether you’re a Fashionista or simply a lover of Haute Couture fashion then @oneofakind.archive is definitely an account you should follow on Instagram. Holding over 5000 artefacts, from Alexander McQueen to Valentino this gem offers an exclusive insight into more than 60 years of fashion history. image source Hidden in London’s historic market place Portobello Road, Notting Hill. One Of a Kind Archive is a source of inspiration for ...

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Instagram update: Go Live with a friend on Instagram

As from today, you can go live with a friend on Instagram. The photo-sharing app has updated its Live Video feature and now allows two people to broadcast at the same time. This is way you can catch up with friends or simply spend time together, even if you are miles apart. The live video function is an authentic way for you to connect with friends and followers, but at the ...

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Instagram influences 72% of purchases

Long before the rise of the Internet, people read magazines to follow celebrities, royals and models on new trends in fashion. Obviously, many people still do and this new form of media does not seriously threaten magazines such as Vogue and Elle. However, they might not be the number one source of inspiration anymore. Since the rise of social media, we clearly see a shift from print to online and ...

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New Report: Holiday Marketing Guide

Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all those e-commerce managers and social media marketers who want to make the most of the Christmas sales, should read our new report. Our Holiday Marketing Guide will offer a full detailed overview of dos and don’ts ...

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