Social Media Index: Why Brands Lose Followers

Sprout Social’s index offers new insights into the way users think about brands on social media. Brands need to quit promoting their product and need to produce meaningful, interesting content. Otherwise, they will continuously loose followers. Here are the key findings. Social Media analytics provider Sprout Social announced new findings regarding social media usage from brands. The Index analyzed user opinions from Q3 in 2016. Users from different social media platforms ...

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New Feature: Geo Stickers for Instagram Stories

Instagram announced that the Stories-format will soon include location-based geo stickers. Users will then be able to highlight specific location they’re at. Geo stickers are another function that has been copied from Snapchat but adjusted for Instagram. Instagram stated that location-based stickers are coming for the Stories-format. This new feature allows users to playfully share the location where the shared content was taken. After taking a picture or video, users can ...

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New Report: Boost your E-Commerce with UGC

A new report is online for all you e-commerce managers and social media marketers. Every good e-commerce strategy starts with a foundation – and we believe that foundation lies within user-generated content. Find out why and how you should integrate UGC into your e-commerce; and most importantly, how you will profit from it. Download our report here FOR FREE. The report offers an overall review and explanation of UGC, it’s characteristics and ...

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Online Marketing Rockstars Festival Recap

Last week, we were lucky enough to be part of the Online Marketing Rockstars Festival in Hamburg. Our whole team had a great time and here are our highlights and favorite moments. On Thursday and Friday of last week, the Online Marketing Rockstars Festival took place in Hamburg, Germany. Over 25.000 visitors were part of the event in the Exhibition Halls of Hamburg. The world’s finest speakers, agencies, businesses and service ...

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How to Grow your Email List with Instagram

Instagram is the platform with the highest level of engagement and interaction. Brands and businesses can profit from user integrity outside of the network. Follow our advice to grow your e-mail list with Instagram! Instagram is a powerful, useful and fun platform. It lets you experiment with content and edits, you can communicate with your target group and with a little effort you are able to successfully advertise your product and ...

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Instagram Update Share Multiple Photos in one Post

This week’s update for Instagram is another step towards highly individuproduction. Users can now share up to 10 pictures or videos in one single post. The update is available now for Android and iOS. Instagram has never been shy of change or improvement. 2016 was one of the most exciting years for the social network. And it looks like this year will be similar. This week’s update included a change for ...

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Heading to the top: how to win over Instagram’s algorithm

Instagram’s algorithm was a big change in the platform’s inner workings. And it is still a mystery to many users. We have gathered the most relevant information for you to know how the algorithm works and what it means for your content marketing. When Instagram updated the algorithm that organizes the news feed, most users were quite upset. Until then, Instagram showed the newest content first. This created a feeling of ...

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Meaningful Brands Study: 60% of content is irrelevant or poor

The Havas Group Meaningful Brands Study researches global brands and their content. The key findings show that most content is irrelevant or does not satisfy customers’ needs. Among other studies this proves that brands need to reevaluate their approach to content. The Havas Group analyzed business benefits resulting from meaningful connections and content. 1500 global brands from 15 industry sectors were part of the study. Additionally, the study included 300.000 interviews ...

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Visit squarelovin at Online Marketing Rockstars 2017

On March 2nd and 3rd, the Online Marketing Rockstars Festival is taking place in Hamburg, Germany. All trends, success stories and future highlights will be mentioned at the festival. And squarelovin is a part of it! Visit us at the Expo-Stage. The annual Online Marketing Rockstars Festival is happening on March 2nd and 3rd in Hamburg, Germany. Important speakers and exhibitioners are gathering to discuss and debate all matters regarding online ...

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Instagram Guide: How to Write Engaging Captions

Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide gives you an overview of possible captions and what to be aware of. Next to the content you normally share in your regular feed and Instagram Stories, captions are the other important format that allows you to interact with ...

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