Fashion ❤️ UGC – 3 Examples that prove that these two make a perfect match

Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that this love story is just the beginning of a long lasting relationship. The list of benefits that accompany UGC is long (we all know that Millennials trust UGC over owned content and so on and so forth),but the power of UGC goes ...

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New Guide: UGC and Rights Management

More than 10 years have passed since Apple introduced the world to its 1st Generation iPhone – a date, that truly marks the beginning of the smartphone era. Today most of us possess our own smartphone. It has become an essential accessory that has completely changed the way we manage our lives. Our phone helps us to coordinate our daily routine and has made communication amongst others so much faster. 1,2 ...

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Instagram update: Share photos from your camera roll on Stories

The fact that Instagram wouldn’t let you post older photos and videos to Stories has been annoying.  As a result the community has tried to find ways how to circumvent this obstacle. As from today, there is no need to do this anymore. Because Instagram’s new update allows you to share photos and videos to your Story even if they were taken more than 24 hours ago! Scroll through your camera ...

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Instagram update: Go Live with a friend on Instagram

As from today, you can go live with a friend on Instagram. The photo-sharing app has updated its Live Video feature and now allows two people to broadcast at the same time. This is way you can catch up with friends or simply spend time together, even if you are miles apart. The live video function is an authentic way for you to connect with friends and followers, but at the ...

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Instagram influences 72% of purchases

Long before the rise of the Internet, people read magazines to follow celebrities, royals and models on new trends in fashion. Obviously, many people still do and this new form of media does not seriously threaten magazines such as Vogue and Elle. However, they might not be the number one source of inspiration anymore. Since the rise of social media, we clearly see a shift from print to online and ...

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New Report: Holiday Marketing Guide

Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all those e-commerce managers and social media marketers who want to make the most of the Christmas sales, should read our new report. Our Holiday Marketing Guide will offer a full detailed overview of dos and don’ts ...

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How user-generated content strengthens your brand image

User-generated content (UGC) is in many ways a successful and influential tool on how to create content. One beneficial aspect of UGC is that it supports your brand image and it’s an easy way to take care of your brand image. Each brand is associated with a certain image – this specific brand image results from several different factors, one of them is a particular target group. Your target group with ...

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Instagram: Facebook subsidiary will adjust terms of conditions in Germany.

The photo-sharing app is forced to adjust its terms of condition after receiving critic from German consumer protection. German media such as “die Zeit” and “der Tagespiegel” have reported that 18 points will need to be readjusted, in order to meet standards of German law. Klaus Müller, board member of German consumer protection has told the newspaper “der Tagesspiegel” that Instagram has been claiming illicit right of use for its approximately ...

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New tools for Instagram Stories

Users can now add polls to their stories Ever wondered what outfit to wear? Making the right choice can be a tough decision – if you have difficulties making the right decision then Instagram has launched a new feature that will make your life easier. The app lets users add polls to their stories, so your friends and followers can vote between two options and help you make the right decision. What ...

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