Measuring the monetary value of UGC

In 2017 it is almost impossible for marketers to get by without using user-generated content (UGC). Just a few years ago, it was unthinkable that UGC could ever be more important than owned content. Today it builds the core of most social media strategies and has had a massive impact on digital marketing. Brands and retailers are well aware that this form of word-to-mouth marketing is on the rise; especially ...

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New Guide: UGC and Rights Management

More than 10 years have passed since Apple introduced the world to its 1st Generation iPhone – a date, that truly marks the beginning of the smartphone era. Today most of us possess our own smartphone. It has become an essential accessory that has completely changed the way we manage our lives. Our phone helps us to coordinate our daily routine and has made communication amongst others so much faster. 1,2 ...

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New Report: Holiday Marketing Guide

Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all those e-commerce managers and social media marketers who want to make the most of the Christmas sales, should read our new report. Our Holiday Marketing Guide will offer a full detailed overview of dos and don’ts ...

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Instagram Guide: How to Write Engaging Captions

Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide gives you an overview of possible captions and what to be aware of. Next to the content you normally share in your regular feed and Instagram Stories, captions are the other important format that allows you to interact with ...

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Benefits and Strategies for Instagram Marketing in the Food Industry

Like many other industries, the food industry can profit from a worthwhile Instagram presence. The benefits as well as the strategies to achieve them are described below. There are barely any industries left that haven’t taken over Instagram. The platform is used to advertise brands, products and trends. In the same manner, Instagram users themselves highlight almost every industry through their own content. A great example of this two-sided approach is ...

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The Biggest Social Media Trends for 2017

Social Media practices are an everchanging field of new trends, developments and innovations. While the sector is always up for a surprise, certain aspects should be watched wand will definitely be relevant this year. Sproutsocial created a great infographic that highlights the most important trends for 2017. Source: sproutsocial.com Coverphoto: unsplash.com/julietteleufke

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Hashtag Strategy Guide for Corporate Instagram Accounts

Instagram lives off of great visual content and fitting hashtags. Most corporate Instagram accounts use them in an inconsistent or unhelpful way. The following strategy guide offers helpful guidelines to ensure you can grow your account with the help of hashtags. Instagram uses hashtags to categorize and collect content. Hashtags can describe the picture or link it to a topic. Users can search for hashtags and will be presented with all ...

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The growth of mobile tech shopping via Instagram

Instagram conducted studies that support the power of Instagram for tech related brands. Their findings offer definite proof that Instagram does indeed help tech brands to reach their audiences and attract new customers. Additionally, it became clear that users are explicitly looking for tech-related content of all kinds on the platform. Many insights that are shared about brands successfully using Instagram to advertise their own products, highlight fashion and lifestyle brands. ...

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5 Guidelines for Amazing Instagram Stories as a Company

Corporate Instagram accounts can generate traffic and interaction with the help of Instagram Stories. As the format is displayed above the regular feed, it needs to include worthwhile and meaningful content. The following five guidelines can help you create great Stories. Instagram Stories are Instagram’s second stream of content and include images and videos that disappear after 24 hours. As Instagram offers Stories above the regular feed, the two formats are ...

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