New Guide: UGC and Rights Management

More than 10 years have passed since Apple introduced the world to its 1st Generation iPhone – a date, that truly marks the beginning of the smartphone era. Today most of us possess our own smartphone. It has become an essential accessory that has completely changed the way we manage our lives. Our phone helps us to coordinate our daily routine and has made communication amongst others so much faster.

1,2 trillion photos will be taken by the end of 2017

Obviously technology on mobile phones has immensely improved since 2007. This is most noticeable with high-speed Internet access and the high-end quality of built in cameras. Clearly both functions have supported the rise of social media communities such as Facebook and Instagram. This special form of media relies on visual content, which is easy to consume as you go. As a result, the demand for photos and videos has steadily grown. It is estimated that by the end of 2017, people will have taken approximately 1,2 trillion photos.

With this mass of photos circulating the web, we see great opportunities for brands and marketers to accumulate affordable and high quality user-generated content (UGC).  At the same time we have noticed that not everybody has understood the proper handling of photo rights management. Our report focuses on photo rights management for the EMEA region. It will offer a fully detailed insight on how to handle UGC without risking high fines.

Ask the copyright owner for permission

Companies that want to use UGC as part of a marketing campaign or social media strategy. Should follow certain rules when it comes to obtaining photo rights. We strongly recommend you ask the copyright owner and the photo subject for permission before publishing any photo for commercial purposes.

Using photos without permission may not only become a costly matter. More importantly,  it means stealing intellectual property and this is protected by law in the European Union. We know that rights management can be a very time consuming activity and this is why many brands don’t like to deal with UGC. But in fact it’s a simple measure, if you know the basic rules and use a tool that fully automatically collects photo rights for you.

If you want to learn more about photo rights management and how to handle UGC appropriately, then download our new report or request free demo today!

Photo by Alejandro Escamilla on Unsplash

This post is also available in: DE