New Feature: Geo Stickers for Instagram Stories

Instagram announced that the Stories-format will soon include location-based geo stickers. Users will then be able to highlight specific location they’re at. Geo stickers are another function that has been copied from Snapchat but adjusted for Instagram. Instagram stated that location-based stickers are coming for the Stories-format. This new feature allows users to playfully share the location where the shared content was taken. After taking a picture or video, users can ...

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New Report: Boost your E-Commerce with UGC

A new report is online for all you e-commerce managers and social media marketers. Every good e-commerce strategy starts with a foundation – and we believe that foundation lies within user-generated content. Find out why and how you should integrate UGC into your e-commerce; and most importantly, how you will profit from it. Download our report here FOR FREE. The report offers an overall review and explanation of UGC, it’s characteristics and ...

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Online Marketing Rockstars Festival Recap

Last week, we were lucky enough to be part of the Online Marketing Rockstars Festival in Hamburg. Our whole team had a great time and here are our highlights and favorite moments. On Thursday and Friday of last week, the Online Marketing Rockstars Festival took place in Hamburg, Germany. Over 25.000 visitors were part of the event in the Exhibition Halls of Hamburg. The world’s finest speakers, agencies, businesses and service ...

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Instagram Update Share Multiple Photos in one Post

This week’s update for Instagram is another step towards highly individuproduction. Users can now share up to 10 pictures or videos in one single post. The update is available now for Android and iOS. Instagram has never been shy of change or improvement. 2016 was one of the most exciting years for the social network. And it looks like this year will be similar. This week’s update included a change for ...

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Heading to the top: how to win over Instagram’s algorithm

Instagram’s algorithm was a big change in the platform’s inner workings. And it is still a mystery to many users. We have gathered the most relevant information for you to know how the algorithm works and what it means for your content marketing. When Instagram updated the algorithm that organizes the news feed, most users were quite upset. Until then, Instagram showed the newest content first. This created a feeling of ...

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Meaningful Brands Study: 60% of content is irrelevant or poor

The Havas Group Meaningful Brands Study researches global brands and their content. The key findings show that most content is irrelevant or does not satisfy customers’ needs. Among other studies this proves that brands need to reevaluate their approach to content. The Havas Group analyzed business benefits resulting from meaningful connections and content. 1500 global brands from 15 industry sectors were part of the study. Additionally, the study included 300.000 interviews ...

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3 Ways to Integrate UGC into your Offline Marketing

The integration of user-generated content into marketing channels allows brands and businesses to address their customers in diverse, authentic ways. Contrary to popular belief, UGC can be integrated into all marketing channels, not just online. We have summarized the most common offline marketing channels that will greatly profit from the integration of UGC. User-generated content, earned content or consumer-generated content: whatever you may call it, its importance and influence are indisputable. ...

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