Study Shows: 17% Higher Interaction Rates with Emojis in Instagram Posts

A study conducted by quintly researched the correlation between use of emojis and interaction on Instagram. The findings prove that emojis encourage higher rates of interaction. All important statistics from the study are presented below. Social media analytics provider quintly released the findings from their Instagram Emoji Study. During all of 2016, quintly analyzed Instagram profiles and their usage of emojis. The study included 20.000 Instagram profiles and 6.2 million shared ...

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Optimized Interaction on Instagram: Like, deactivate and reply to comments directly

A new wave of functions is rolling around today. Focusing on the interaction on Instagram, users can now manage the communication happening under their posts. They can like and directly reply to comments from now on. Additionally, comments can be turned off entirely for certain posts. Instagram’s latest development has been largely focused on offering new features and including as many new options as possible. Most of the time this did ...

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