The growth of mobile tech shopping via Instagram

Instagram conducted studies that support the power of Instagram for tech related brands. Their findings offer definite proof that Instagram does indeed help tech brands to reach their audiences and attract new customers. Additionally, it became clear that users are explicitly looking for tech-related content of all kinds on the platform. Many insights that are shared about brands successfully using Instagram to advertise their own products, highlight fashion and lifestyle brands. ...

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Successful Social Media Marketing: Instagram vs Pinterest

Are you looking to add a new marketing channel to your strategy and are unsure which one to use? This post will offer important insights into two of the most powerful social media channels. Find out if Instagram or Pinterest is a better fit for you! Most brands more than just one social media channel they regularly share content on. Depending on your industry and target group, image-based platforms such as ...

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How to use UGC for Successful Email Marketing

User-generated content includes all kinds of contributions made by customers and consumers. Many of our previous posts have focused on image-based UGC such as pictures and videos. As UGC includes many other formats it can be integrated into various outlets and channels, one of which is e-mail marketing. This post offers an overview of different kinds of UGC that can help you improve your e-mail marketing by making the most ...

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Update for Pages: How Facebook and Instagram keep getting closer

Instagram and Facebook keep growing closer. A new update for the Pages Manager App will allow users to manage their Instagram, Facebook and Facebook Messenger notifications all in one place. This update is especially aiming at social media managers and accounts with large amounts of interaction. Just in time for the upcoming holiday season, Instagram and Facebook are launching an update to make life easier for the social media managers who ...

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New Report: How to Get More User-generated Content

Modern marketing strategies are diverse, exciting and often connected to customer interaction on online platforms. This often involves User-generated Content that your customers share with you. But how do you encourage them to share their own images with you? What are useful and successful strategies? What do you have to be aware of? How do I profit from UGC? All of these questions are answered in our report “UGC GUIDE – ...

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Why Successful Branding needs more than just a Logo

Regardless of which industry you work in, your brand and its image is your most important foundation for any kind of marketing strategies. Your brand is what your customers interact with and the basis for their assessment of your business and your products. A brand consists of multiple facets that need to be specified in order to successfully promote your brand in the long run. Generally speaking, your brand is the ...

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The Power of Instagram

Social Media – we have been talking about it continously in various contexts over the last years. Platforms like Facebook, Twitter and Instagram have established themselves to be important parts of many people’s everyday-life. Especially Instagram is still growing in popularity and becoming more meaningful. Many brands and businesses have been focusing on the app’s potential, over 500.000 advertisers are on Instagram. The question is: why is Instagram so popular and ...

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