How to Grow your Email List with Instagram

Instagram is the platform with the highest level of engagement and interaction. Brands and businesses can profit from user integrity outside of the network. Follow our advice to grow your e-mail list with Instagram! Instagram is a powerful, useful and fun platform. It lets you experiment with content and edits, you can communicate with your target group and with a little effort you are able to successfully advertise your product and ...

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Meaningful Brands Study: 60% of content is irrelevant or poor

The Havas Group Meaningful Brands Study researches global brands and their content. The key findings show that most content is irrelevant or does not satisfy customers’ needs. Among other studies this proves that brands need to reevaluate their approach to content. The Havas Group analyzed business benefits resulting from meaningful connections and content. 1500 global brands from 15 industry sectors were part of the study. Additionally, the study included 300.000 interviews ...

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Visit squarelovin at Online Marketing Rockstars 2017

On March 2nd and 3rd, the Online Marketing Rockstars Festival is taking place in Hamburg, Germany. All trends, success stories and future highlights will be mentioned at the festival. And squarelovin is a part of it! Visit us at the Expo-Stage. The annual Online Marketing Rockstars Festival is happening on March 2nd and 3rd in Hamburg, Germany. Important speakers and exhibitioners are gathering to discuss and debate all matters regarding online ...

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3 Guidelines to Boost your E-commerce

E-commerce is continuously growing in relevance and influence. 97% of internet users use the internet for shopping related activities. This leads to a need for informative websites and online-shops. Consumers make deliberate purchase decisions. Your brand or online-shop should therefore be as inclusive and helpful as possible. Consumers demand high standards of your e-commerce channels. The following tips will help you boost your e-commerce. 1 Prioritize a pleasant shopping experience When customers ...

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OMEGA’s #SpeedyTuesday: How Luxury Brands Profit from Instagram Marketing

The Swiss brand OMEGA was able to generate millions of euros in profits for one of their special edition watches. The brand achieved this through a simple but effective Instagram-only campaign. This large success is another proof the potential Instagram has as a selling platform. Likewise, this campaign advertised the network’s potential for luxury brands. Last Tuesday, the Swiss luxury watch-manufacturer OMEGA was able to prove that Instagram is the go-to ...

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3 Ways to Profit from a Branded Hashtag

Branded hashtags represent brands and their campaigns across different marketing channels. In most cases, carefully chosen and well-executed hashtag campaigns can go a long way. Ultimately, they will lead to more attention for your brand and support your e-commerce. Use these three kinds of hashtag campaigns to achieve maximum profit. The function of hashtags in most social networks is to categorize and collect content under a specific label. In case of ...

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Live Videos and Target Groups: Online Marketing Trends for 2017

Many of us see a new year as a fresh start, a chance to make changes and improve. The same goes for the world of online marketing. The budgets have been discussed, marketers are aware of their available resources for the coming year. They need to be aware of new trends and current developments in their field to allow for maximum success. Although each industry comes with their own set ...

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3 Ways to Integrate UGC into your Offline Marketing

The integration of user-generated content into marketing channels allows brands and businesses to address their customers in diverse, authentic ways. Contrary to popular belief, UGC can be integrated into all marketing channels, not just online. We have summarized the most common offline marketing channels that will greatly profit from the integration of UGC. User-generated content, earned content or consumer-generated content: whatever you may call it, its importance and influence are indisputable. ...

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Successful Social Media Marketing: Instagram vs Pinterest

Are you looking to add a new marketing channel to your strategy and are unsure which one to use? This post will offer important insights into two of the most powerful social media channels. Find out if Instagram or Pinterest is a better fit for you! Most brands more than just one social media channel they regularly share content on. Depending on your industry and target group, image-based platforms such as ...

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Why Instagram Stories Enable Better Influencer Marketing than Snapchat Stories

Influencer Marketing is currently one of the most important marketing strategies on social media. Snapchat and Instagram are the most-used platforms for Influencer Marketing. Still, Instagram is in many ways a better fit than Snapchat. Find out why your brand should focus on Instagram Stories for successful Influencer Marketing. A few weeks ago, we already highlighted the general differences of Instagram Stories and Snapchat Stories and came to the conclusion that ...

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