Study Shows: 17% Higher Interaction Rates with Emojis in Instagram Posts

A study conducted by quintly researched the correlation between use of emojis and interaction on Instagram. The findings prove that emojis encourage higher rates of interaction. All important statistics from the study are presented below. Social media analytics provider quintly released the findings from their Instagram Emoji Study. During all of 2016, quintly analyzed Instagram profiles and their usage of emojis. The study included 20.000 Instagram profiles and 6.2 million shared ...

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