Best food accounts to get inspired by this Christmas

...only three more days to go until Christmas Day and while most people seem to be collecting the last bits and bobs for the holidays, there seems to be one big question left – what am I going to cook for Christmas Dinner? If you belong to the group of traditionalists that will go for Turkey, Yorkshire pudding, roasted veggies and gravy – then congratulations, there is absolutely no need for ...

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Fashion ❤️ UGC – 3 Examples that prove that these two make a perfect match

Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that this love story is just the beginning of a long lasting relationship. The list of benefits that accompany UGC is long (we all know that Millennials trust UGC over owned content and so on and so forth),but the power of UGC goes ...

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Measuring the monetary value of UGC

In 2017 it is almost impossible for marketers to get by without using user-generated content (UGC). Just a few years ago, it was unthinkable that UGC could ever be more important than owned content. Today it builds the core of most social media strategies and has had a massive impact on digital marketing. Brands and retailers are well aware that this form of word-to-mouth marketing is on the rise; especially ...

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Instagram influences 72% of purchases

Long before the rise of the Internet, people read magazines to follow celebrities, royals and models on new trends in fashion. Obviously, many people still do and this new form of media does not seriously threaten magazines such as Vogue and Elle. However, they might not be the number one source of inspiration anymore. Since the rise of social media, we clearly see a shift from print to online and ...

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New Report: Holiday Marketing Guide

Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all those e-commerce managers and social media marketers who want to make the most of the Christmas sales, should read our new report. Our Holiday Marketing Guide will offer a full detailed overview of dos and don’ts ...

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What Makes Instagram Powerful? All important Facts and Numbers

The fact that Instagram is important and highly influential has been very well established by now. This is often explained with a variety of reasons such as the number of users or the connection between social media usage and the impact it has on purchasing decisions or other kinds of behavior. As a brand, business or service Instagram is indeed surely important due to these reasons also. But other facts ...

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Website Update: squarelovin launches the new knowledge-section

After weeks of maintenance we are happy to announce we finally updated our website which will now include a “knowledge”-section. This section will provide you with Whitepapers, Case Studies and Reports regarding our own product and all aspects of Instagram, User-generated Content and Visual Commerce. The section is located at the top right corner of our website. How it works To receive further insights into pending topics and the possibilities our product ...

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5 Amazing Brands on Instagram

The fact that having an Instagram account as a brand or business is of vital importance has been very well established by now. Instagram is great for a variety of reasons: you can interact with your customers, promote your product in a seemingly casual way and ultimately increase conversion rates and brand loyalty. Some accounts are especially successful in doing so which is why we present you 7 of the ...

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How to Run a Successful Instagram Contest

An Instagram contest is an effective way to increase your brand awareness, the amount of followers as well as the engagement within your community. At the same time, such a contest enables you to receive User-generated Content which you can profit from afterwards through different marketing activities. What kind of contest are there? 1. Like to Win: Within this type, the Instagram users are asked to “like” a specific post. Afterwards, the winner ...

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5 Steps to Improve your Instagram Account

Instagram is one of the most popular social networks worldwide and not only an interesting platform for private users. More and more companies are presenting themselves on Instagram using a Business-Account. Below, are some tips on how to make your company’s Instagram account more appealing. #1 Know your Customers What motivates your target group? What are possible problems or tasks they are dealing with? What kind of input may help them to ...

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