Heading to the top: how to win over Instagram’s algorithm

Instagram’s algorithm was a big change in the platform’s inner workings. And it is still a mystery to many users. We have gathered the most relevant information for you to know how the algorithm works and what it means for your content marketing. When Instagram updated the algorithm that organizes the news feed, most users were quite upset. Until then, Instagram showed the newest content first. This created a feeling of ...

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Instagram Guide: How to Write Engaging Captions

Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide gives you an overview of possible captions and what to be aware of. Next to the content you normally share in your regular feed and Instagram Stories, captions are the other important format that allows you to interact with ...

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Benefits and Strategies for Instagram Marketing in the Food Industry

Like many other industries, the food industry can profit from a worthwhile Instagram presence. The benefits as well as the strategies to achieve them are described below. There are barely any industries left that haven’t taken over Instagram. The platform is used to advertise brands, products and trends. In the same manner, Instagram users themselves highlight almost every industry through their own content. A great example of this two-sided approach is ...

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The Biggest Social Media Trends for 2017

Social Media practices are an everchanging field of new trends, developments and innovations. While the sector is always up for a surprise, certain aspects should be watched wand will definitely be relevant this year. Sproutsocial created a great infographic that highlights the most important trends for 2017. Source: sproutsocial.com Coverphoto: unsplash.com/julietteleufke

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Instagram Guide for Tourism Marketing

When we decide to go on vacation, we always long for the best options, regarding prices, locations, accommodation and experiences to be made. Next to honest information provided by brands, agencies, airlines etc. we highly rely on former customers and their reviews. This includes written reviews on websites and such, but now more than ever, it also includes visual inspiration. What better place than Instagram to get what we’re looking ...

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5 Guidelines for Amazing Instagram Stories as a Company

Corporate Instagram accounts can generate traffic and interaction with the help of Instagram Stories. As the format is displayed above the regular feed, it needs to include worthwhile and meaningful content. The following five guidelines can help you create great Stories. Instagram Stories are Instagram’s second stream of content and include images and videos that disappear after 24 hours. As Instagram offers Stories above the regular feed, the two formats are ...

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Customize your Instagram Stories with Stickers for locations, seasons and more

New Instagram update allows users to include stickers in their Stories. Showcasing seasonal spirit, locations, weather and time makes for more diverse and creative Stories. The update is available for all users from now on. Instagram has continuously been working on optimizing their Stories format. The last update was launched a few weeks ago and now right in time for the holidays, Instagram is back. With the new update, users can ...

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Benchmarking Survey 2016: Instagram is the king of engagement

Social Media Analytics Provider Quintly published the results of their annual social media benchmarking survey. Instagram remains the winner for engagement, enabling the highest rates of growth and interaction rates. Quintly, a service of social media analytics, conducts annual surveys regarding social media. The benchmarking survey is a helpful resource for social media managers and those responsible for marketing. This year, the survey included 222000 business profiles on the three largest ...

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Instagram’s Milestone: 600 million users

A few days ago Instagram made a big announced on their own blog: the app has reached 600 million active monthly users. The app keeps growing faster and larger.  The blogpost itself refers to the new features and functions being the driving force behind this large growth of the user base. As the year is coming to an end, we are all looking at our accomplishments, changes we went through and ...

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7 Secret Tips and Tricks for Instagram Stories

Good content is all about a smart idea and high quality. Regular Instagram content can be edited in numerous ways but do Stories offer the same potential? Yes, they do. Here are 7 secret tips and tricks for great Instagram Stories. A good Instagram Story can be a very valuable marketing asset for your brand and business. The feature was one of the biggest new updates this year. Instagram keeps updating the ...

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