All we need are followers – right?

Like any other social network, Instagram often revolves around the number of followers an account has. It is often used to define whether an account is successful. If users encounter a new account, they will often determine whether or not to follow the account on basis of the amount of followers. In this sense, Instagram users trust the assessment of other users: if a high number of users are following ...

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Instagram-Posts Allow a Conclusion on Psychological Condition

US-Study is analyzing Instagram posts in relation to the psychological condition of each user. Intuitively, people connect colors with emotions. As a result, dark and muted colors are directly associated with sadness. Bright and varied colors on the other hand are associated with happy feelings. Recently, researcher from the universities of Harvard and Vermont published a study that could prove that user profiles in social networks are drawing conclusions to one’s psychological ...

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Regram – How does that work?

Communities such as Instagram are defined by the interaction of users among each other. Whether you are liking, commenting or publishing a regram – interaction is the key. How do I Create a Good Regram? A regram is a repost of content that another user has created. Therefore, this content is under the copyright of someone else. This fact makes it crucial to be clear within you regram that the content is ...

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Dino – A Stars Best Friend

Lorenz Valentino aka Dino is sharing some special moments from his daily life with Hollywood-Stars – at least it seems so… Dino is painting on supermodel Cara Delevingne, is sitting on the shoulders of Dwayne “The Rock” Johnson or laying next to naked stars like Kayne West or Kim Kardashian within the cover of the controversial music video "Famous". Additionally, he is on the Vogue´s cover with supermodel Gigi Hadid, shaving the ...

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Is Instagram about to outrun Snapchat?

Through the integration of the story function within the social network Instagram, Mark Zuckerberg made a clear statement. After Facebook offered Snapchat a 3-billion-dollar cash offer in 2013 that Snapchat respectfully declined, the CEO of Facebook is now taking concrete countermeasures. Through the new update of Instagram, he is obviously trying to eliminate Snapchat as a competitor. The update of the story function speaks for itself. Just like on Snapchat, the user ...

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Conquer the Instagram Explore Function With a few Steps!

The Instagram Explore function is an individual and personalized area for each user and is suggesting content that the individual user is likely to be interested in. The selection is generated by pictures the user liked herself and pictures that are liked by her followers. Even companies can profit of this function, because if users are liking your post, this content is getting the chance to be published within the explore ...

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UGC & Influencer: Follow Me-Campaign with Gray Malin

Travel and fine art photographer Gray Malin took pictures for Le Méridien in Bhutan. Le Méridien Hotels & Resorts commissioned inspirational video art installations and photography under the title “Bhutan, Land of Happiness” that can be admired in hotel chains worldwide since the campaign in 2015. Social Media campaigns that incorporate User-Generated Content or Influencers see a 50 per cent boost in engagement. In 2015, the hotel chain Le Méridien started ...

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#FRIYAY: „Having no Job is my Job!“

Claudia Oshry became unemployed and started the Instagram account @girlwithnojob. As fate would have it, this account is her new job now! Confusing? Oh yes! After getting fired within an PR-internship as a freshman at New York University, Claudia spontaneously started her Instagram account @girlwithnojob. Her motto: “My dream job is not needing one.” At that time, she started posting content on Instagram five times a day, every day. Soon her Instagram ...

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Successful with Hashtags on Instagram

Everyone is talking about hashtags: no post on Instagram, Facebook or Twitter is getting along without a hashtag! But what is this phenomenon all about? Hashtags stand for topics, branded hashtags stand for companies, events and campaigns. What they all have in common – the increase of visibility. Hashtags are an effective tool to activate the interaction and the exchange with your followers and to bundle it in one place, instead ...

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Instagram: Posting Behavior of European Fashion-Bloggers

Instagram analyzed the posting behavior of European Fashion-Bloggers and discovered some interesting facts about the engagement of those users. According to friday-magazine,  the research reported that fashion fans are posting three times as much content as the average user. With more than 500 million users per month and 95 million average photo uploads per day, Instagram is as popular today as never before. Nowadays, Instagram users could not imagine their everyday life ...

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