What Makes Instagram Powerful? All important Facts and Numbers

The fact that Instagram is important and highly influential has been very well established by now. This is often explained with a variety of reasons such as the number of users or the connection between social media usage and the impact it has on purchasing decisions or other kinds of behavior. As a brand, business or service Instagram is indeed surely important due to these reasons also. But other facts ...

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Website Update: squarelovin launches the new knowledge-section

After weeks of maintenance we are happy to announce we finally updated our website which will now include a “knowledge”-section. This section will provide you with Whitepapers, Case Studies and Reports regarding our own product and all aspects of Instagram, User-generated Content and Visual Commerce. The section is located at the top right corner of our website. How it works To receive further insights into pending topics and the possibilities our product ...

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5 Amazing Brands on Instagram

The fact that having an Instagram account as a brand or business is of vital importance has been very well established by now. Instagram is great for a variety of reasons: you can interact with your customers, promote your product in a seemingly casual way and ultimately increase conversion rates and brand loyalty. Some accounts are especially successful in doing so which is why we present you 7 of the ...

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New Feature: Instagram Includes Shoppable Photo Tags

Just in time for the holiday season, Instagram launches another new feature. The app will now include further information regarding the products brands and companies promote in their shared images. This way, users will be presented with important facts right in the moment of discovering new products without having to leave the app. The new feature emphasizes the potential the app has to grow conversions and attract new customers. A selection ...

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How to Run a Successful Instagram Contest

An Instagram contest is an effective way to increase your brand awareness, the amount of followers as well as the engagement within your community. At the same time, such a contest enables you to receive User-generated Content which you can profit from afterwards through different marketing activities. What kind of contest are there? 1. Like to Win: Within this type, the Instagram users are asked to “like” a specific post. Afterwards, the winner ...

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5 Steps to Improve your Instagram Account

Instagram is one of the most popular social networks worldwide and not only an interesting platform for private users. More and more companies are presenting themselves on Instagram using a Business-Account. Below, are some tips on how to make your company’s Instagram account more appealing. #1 Know your Customers What motivates your target group? What are possible problems or tasks they are dealing with? What kind of input may help them to ...

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All we need are followers – right?

Like any other social network, Instagram often revolves around the number of followers an account has. It is often used to define whether an account is successful. If users encounter a new account, they will often determine whether or not to follow the account on basis of the amount of followers. In this sense, Instagram users trust the assessment of other users: if a high number of users are following ...

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Regram – How does that work?

Communities such as Instagram are defined by the interaction of users among each other. Whether you are liking, commenting or publishing a regram – interaction is the key. How do I Create a Good Regram? A regram is a repost of content that another user has created. Therefore, this content is under the copyright of someone else. This fact makes it crucial to be clear within you regram that the content is ...

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Dino – A Stars Best Friend

Lorenz Valentino aka Dino is sharing some special moments from his daily life with Hollywood-Stars – at least it seems so… Dino is painting on supermodel Cara Delevingne, is sitting on the shoulders of Dwayne “The Rock” Johnson or laying next to naked stars like Kayne West or Kim Kardashian within the cover of the controversial music video "Famous". Additionally, he is on the Vogue´s cover with supermodel Gigi Hadid, shaving the ...

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Is Instagram about to outrun Snapchat?

Through the integration of the story function within the social network Instagram, Mark Zuckerberg made a clear statement. After Facebook offered Snapchat a 3-billion-dollar cash offer in 2013 that Snapchat respectfully declined, the CEO of Facebook is now taking concrete countermeasures. Through the new update of Instagram, he is obviously trying to eliminate Snapchat as a competitor. The update of the story function speaks for itself. Just like on Snapchat, the user ...

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