Maier Sports is a swabian based brand for outdoor gear and functional clothing. Founded over 80 years ago, the brand has grown to be an integral part of the outdoor industry. As functional clothing is best presented in action, Maier Sports began integrating consumer impressions into their marketing by curating UGC via squarelovin.
What you’ll learn in this Case Study
- contextualizing your products
- highlighting functional clothing in an attractive way
- involving your customers in the marketing process
