Indola, a brand belonging to the Henkel Group, offers trend-oriented trend-oriented hair care, hair styling and hair cosmetics. INDOLA decided to include User Generated Content on its website and its own Instagram account in order to present the salon-exclusive products in a more experiential way. Our case study tells you the story of how the brand managed to get countless hairdressers and stylists sharing their versatile INDOLA creations on Instagram in no time.
What you’ll learn in this Case Study
- how B2B benefits from UGC
- how UGC highlights creativity
- how to present your products in a comprehensible way
