For the liquor brand Kleiner Feigling, the focus is not just on the consumption of its shot, but on its own community. The brand aims to bring people together and thereby promote equality and sociability. Through personalized theme-specific galleries on its own website, Kleiner Feigling manages to let its own community shine in the spotlight and digitally unite people all over the world, even in challenging times.
What you’ll learn in this Case Study
- connecting your community virtually
- promoting conviviality and cohesion
- managing event-related content