How to embed TikTok Videos on your own Website

TikTok has become an indispensable entertainment platform, especially for Gen Z. Millions of users worldwide consume a vast number of videos every day. Due to the high number of users and the many videos that are played there every day, TikTok is therefore particularly effective for generating reach. This makes the platform particularly interesting for your marketing strategy. But how do you integrate TikTok videos on your own website and what options are there? You can find out here in our blog article

TikTok

TikTok is a social media platform that was launched in 2016 by the Chinese company ByteDance. Formerly known for short videos, some videos on TikTok now last up to 60 minutes. The content is very diverse: in addition to dance and music videos, there is also lifestyle content, comedy, informative content and much more. The platform is particularly popular with teenagers and young adults, but you can now find users of all ages. This is also reflected in the user numbers: With a total of 3 billion users, 1.5 billion of them monthly (2024), TikTok is one of the most popular apps. This also makes the app incredibly important for e-commerce.

Campaigns on TikTok

TikTok offers you innovative ways to reach your target groups. Creator Collaborations and UGC (User Generated Content) campaigns are particularly effective. In Creator Collaborations, brands work together with popular TikTok creators to create authentic and entertaining content. This is intended to appeal to the young target group. UGC campaigns, on the other hand, encourage users to create and share content themselves, which increases brand awareness and engagement. An outstanding example is the #OnlyInMyCalvins campaign by Calvin Klein. This UGC campaign encourages users to share creative videos in their Calvin Klein clothes, resulting in a huge viral spread and a strong emotional connection to the brand. Such campaigns utilize the creativity of the TikTok community and create a personal connection between brand and customer, which leads to increased brand loyalty and authenticity. In general, you can see from such examples that videos in e-commerce bring a lot to the table and can have a very positive impact on your marketing strategy. You can read more about this in our blog article on the topic.

Ways to integrate TikToks on your Website

If you want to technically integrate TikTok videos on your website, you have various options. Three options are explained in more detail here:

Integrate individual TikToks independently via embedded code

Probably the easiest way is to add a TikTok to your website via embedded code. The embedded code is an embedding link in HTML form, which you can easily get: 

1. Search for the desired video on tiktok.com and then move the mouse pointer over the share button in the bottom right-hand corner. It is important to note that the share button usually does not have to be pressed, but the mouse pointer just has to be on it.
2. A small window will then appear with various options for sharing the TikTok. Here you select the “Embed” function.
3. A window will pop up in the middle of your screen containing the embedded code and the “Copy code” button. All you have to do is press it and you have successfully copied the embed code.
4. To subsequently embed the copied code on your website, you must recreate the HTML element on your website. To do this, simply paste the copied code into the corresponding window.

Advantages and Disadvantages of Embedded Codes

Embedded codes offer advantages and disadvantages when integrating TikTok content on websites. This method enables quick and uncomplicated integration of individual posts, which is particularly suitable for a limited number of long-term planned visuals. However, the lack of automation requires increased manual maintenance, especially for regular updates or the integration of extensive galleries. In addition, the embedded content remains the property of TikTok, which means that if the original post is deleted or privacy changes are made, the embed will no longer be displayed. This dependency on the platform should be taken into account when deciding on embedded codes.

Integrate the entire Feed via Plug-ins

Various plug-ins can be used to integrate the TikTok feed on a WordPress website. A popular example is the “TikTok Feed” plug-in. After installation in the WordPress backend, it must be activated. The link to the desired TikTok account is then created via the “TikTok Feed” menu item. Here you log into the TikTok account and give the plug-in the necessary authorization to access the posts. This enables the posts to be displayed on the website. To insert the feed in the desired location, the shortcode [tiktok-feed] is placed in the backend. This simple process makes it possible to seamlessly integrate TikTok content into the WordPress site and thus increase the attractiveness and topicality of the website.

Advantages and Disadvantages of Plug-ins 

Plug-ins offer a quick and easy way to integrate the TikTok feed into a website, with the content updating automatically. However, this method has limitations: It only displays visuals from your own TikTok feed and is not suitable for integrating community content from different sources. Individual filter options for specific posts or product streams are not available. As the visuals are not cached, they disappear from the website as soon as the corresponding post on TikTok is deleted. Despite its ease of use, this solution therefore offers less flexibility and control over the content displayed compared to other integration methods.

Integrate TikTok feed with squarelovin

The use of a UGC management tool considerably simplifies the automatic and filtered integration of TikTok postings from different users on a website. It is ideal for the integration of user-generated content (UGC), as it enables the selection and placement of content in a structured manner. It also helps with obtaining image rights and ensures the automated integration of numerous visuals using simple code. Another advantage is the storage of visuals, which ensures permanent access. If you have any questions, personal support is available to help you exploit the full potential of social content.

With our UGC management tool, TikTok content can be easily integrated into websites. To do this, your brand’s TikTok business account is connected to the squarelovin account. By selecting specific brand accounts or hashtags, you can determine which content appears in the feed. Multiple content sources can be added and embedded. Product links or category tags enable the targeted selection of images for product streams. The integration takes place via a provided code, which is simply integrated into the website via copy-paste. This code is compatible with all common store systems and contains the desired layout, which can be adapted as required without having to change the code again.

Conclusion

Integrating TikTok videos on your website offers a variety of ways to strengthen your online presence and reach your target audience more effectively. Each of the methods presented – from embedded codes and plug-ins to UGC management tools such as squarelovin – has its specific advantages and disadvantages.

Choosing the right method ultimately depends on your specific needs, resources and marketing goals. Regardless of which route you choose, integrating TikTok content can enrich your website, increase user engagement and position your brand in the dynamic world of social media.

By strategically incorporating TikTok videos into your online presence, you are not only utilizing one of today’s most popular social media channels, but also creating a bridge between your brand and the younger, digitally-savvy target audience. This can lead to increased visibility, stronger customer loyalty and ultimately a competitive advantage in the digital landscape.