Social Proof is a psychological phenomenon that says that people base their actions on other people behavior because they consider this behavior to be trustworthy and appropriate – and it’s also true for buying decisions. This checklist includes everything you need to do for you brand in order to benefit from social proof in the best way possible.
What you’ll learn in this factsheet
- what exactly is social proof
- how your company generates trust
- how to make UGC work for you