From vital questions like “Do I drink another coffee?” to aesthetic decisions like ” What T-shirt do I wear today?” to purchasing decisions like ” What cleaning agent will make my window shine without streaks?”. All decisions have one thing in common, they are neurologically traceable. This factsheet outlines how natural decision processes work.
What you’ll learn in this factsheet
- what the limbic system has to do with decisions
- how people make buying decisions
- why your brand should evoke emotions