PAUL HEWITT is a German jewelry and watch manufacturer. The brand received a wide variety of User Generated Content, especially on Instagram. Based on the benefits that UGC has to offer for a brand, PAUL HEWITT decided to work with squarelovin to make the most of its UGC and manage it effectively. The software solution simplified the management of the brand’s own UGC, and helped to significantly increase PAUL HEWITT‘S conversion rates.
The Situation
PAUL HEWITT was founded in 2009 with the purpose of designing elegant and minimalist watches, bracelets and jewlery for men and women. The brand combines British elegance and Nordic lifestyles, resulting in tasteful and timeless designs.
From the beginning, PAUL HEWITT‘s vision was to be an inspirational lifestyle brand. The team always focused on their customers, seeing them as the foundation and focuspoint of their brand and its vision. Regarding their marketing strategy, PAUL HEWITT has put a focus on social media channels, especially on Instagram. The team believed that this was the perfect platform to reach their desired target group and enable maximum interaction.
The Challenge
PAUL HEWITT was longing to pay tribute to the customers that shared their inspiring content and efficiently integrate UGC into relevant e-commerce channels.
The Solution
PAUL HEWITT encouraged customers to share their content using the hashtags #paulhewitt and #getAnchored on Instagram.
squarelovin collected all the hashtagged content and secured the necessary image rights. The content was displayed in an inspirational gallery in PAUL HEWITT‘s online shop and across all product pages. Every image is linked to the featured product‘s detailled product page as well as the Instagram account of the original publisher.
The Result
Within less than 5 months approximately 10.500 pictures were curated which could now be used across all channels. JUNIQE was able to increase the conversion rate by 180% and had a 33,6% higher average order value because the brand was using UGC. Besides saving money on reduced production costs, JUNIQE was creating brand awareness, strengthening customer loyalty and actually earning money with UGC.
With the help of squarelovin, PAUL HEWITT was able to encourage over 35.000 new User Generated Content pieces in less than six months.
This enabled continuous integration of inspirational content, resulting in increased conversion rates and growing levels of customer engagement.
»With squarelovin we are able to leverage all the beautiful and authentic content our community is generating every day. Not only can we provide our potential customers with a clear and true idea of what they are about to purchase. At the same time, we drive revenue through the great inspiration, trust and social proof the content embodies. The fact that squarelovin makes it this easy to track and make use of UGC is another great advantage.«
Philipp Gloth | CEO | PAUL HEWITT
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