In times of TikTok, Instagram and the like, anyone who wants to inspire their own target group with relevant content faces a major content challenge. In addition to the right story, it’s also important to have the right formats for each individual channel. In our Content Creation Webinar, we take a look at the most important basics. Please note: the webinar is in German.
When is the Content Creation Webinar the right thing for you?
Our webinar “Content Creation in 2023” is especially aimed at social media managers, influencer managers, brand managers and marketing managers. It’s right for you if you want to build a new content strategy from scratch, or optimize your existing strategy.
In this 45-minute masterclass, we’ll go over what the Creator Economy is and how your brand can benefit from it. We’ll explain the differences between influencer content, branded content and user-generated content. We’ll also go into how you can best use and combine the different types of content.
You’ll learn what you need to watch out for in terms of copyright and usage rights, what types of influencer campaigns there are, and why social commerce is more than just a trend.
We’ll explain why there is a content gap between the expectations of your target group and the content of your brand. Of course, you’ll also learn what you can do to close it sustainably.
For each area, we’ll present different best practices so you can get a feel for how to implement your new strategy. Included are insights into campaigns from Bauhaus, Kaptn and Son, NYX Cosmetics and STABILO.
What will you have learned after the webinar?
- What the differences between UGC, influencer content and branded content are
- Why your community is a particularly valuable content asset
- How to effectively close the content gap and fill all channels with content
