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10 Types of Content that Creators can produce for your Brand

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Diverse content has become indispensable for brands. Whether unboxings, experience reports or detailed product photos – the way in which products are presented on the various brand channels plays a decisive role in the success of a brand. 

Content creators, with their creative expertise and deep understanding of digital trends, have therefore become important partners for many brands. They can help brands showcase their products from different perspectives and reach a broad target group in the best possible way. In this blog post, we look at ten different types of content that creators can produce for brands and show why this diversity of content is so important.

1. Unboxing

Unboxing videos or posts are particularly exciting because they capture the anticipation and experience of the first contact with a new product. This type of content is ideal for brands that deliver their products in appealing packaging, such as subscription boxes for sweets, beauty boxes or technology gadgets. Here you can show the details of the packaging and the contents, as well as share your first impressions. 

@jaadiee WHAT ARE THOSEEEEEE @mschf x @Tyga 😮‍💨🔥🔥🔥 #unboxing #tyga #sneakers #mschf ♬ Ayy Macarena – Tyga

2. How-To

How-to videos or posts are perfect for showing how to solve a problem or accomplish a specific task with a product. This type of content is particularly useful for brands that offer products that require explanation, such as technical devices, software apps or DIY kits. Here you can explain step by step how to use the product and what benefits it offers. Users appreciate clear instructions and practical tips.

@theashleybell How I use my Dyson Airwrap #dysonairwrap #airwrapdyson #hairtutorial #hairtok #dysonairwraptutorial #hairtips #airwrap ♬ original sound – Ashley Bell

3. Before and After

Before-and-after content is ideal for demonstrating the effect of a product. This is particularly relevant for brands that sell care or cleaning products. Creators first show the initial state and then the result after using the product. This allows you to convince your followers of the effect by visualizing the result.  

@zarahbutler Who’s ready to use @Coco & Eve Bronzing Face Drops this winter 🤩 #cocoandeve ♬ Play For Keeps – Runzo

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4. Experience Report

An experience report offers the opportunity to share personal experiences with a product. This type of content is suitable for almost any type of brand, as creators can report honestly and authentically about their experiences. Whether electronics, clothing or services – experience reports help potential customers to get an idea of how the product works in practice and what added value it offers.

@castcrafter Anzeige – Das sind meine Top Al-Features vom neuen #GalaxyS24 Ultra nach 2 Wochen! Natürlich nutze ich #GalaxyAl jetzt schon für alles! #TeamGalaxy @Samsung ♬ Originalton – cast

5. Product Detail / Close-up

Product details or close-ups are perfect for showing the subtleties and special features of a product. This type of content is particularly suitable for high-quality or technically complex products such as watches, jewelry or electronics. Here you can focus on the workmanship, materials and specific functions. Viewers appreciate detailed insights that help them make an informed purchasing decision. Close-ups can also be combined very well with other types of content, especially when it comes to outfits. 

If you want to present a hoodie, for example, you can show the hoodie in combination with an entire outfit as a full outfit shot and then show the hoodie as a close-up to draw attention to the workmanship or design details. 

6. Mood Shot

Mood shots capture the mood and attitude to life associated with a product. This type of content is particularly suitable for lifestyle or fashion brands. You can stage the product in an appealing environment that evokes the desired emotions and associations. 

Such shots often appeal to the emotional needs of the target group and create a connection to the product. One fashion brand that frequently uses mood shots, for example, is Puma, where fashion shoots are sometimes presented as streetwear.

7. Full Body

Full body shots are ideal for showing items of clothing, accessories or fitness equipment in their full glory. This type of content is therefore particularly suitable for fashion and fitness brands. Creators can demonstrate aspects such as fit, style and comfort of a product particularly well here. Viewers can then better imagine how the product would look or feel on themselves.

@juststeffiii ☀️ happy Sunday #hulahoopfitness #hulahoopdance ♬ Jerusalema (feat. Burna Boy & Nomcebo Zikode) [Remix] – Master KG

8. Full Outfit

A full outfit post is perfect for fashion brands to show how different items of clothing and accessories harmonize together. Creators can use it to present a variety of complete looks and give styling tips for your target audience. This type of content inspires viewers and helps them to try out new combinations. At the same time, the content also shows how versatile your brand’s products are.

9. Hook

A hook is a short, eye-catching sequence that immediately grabs the attention of your followers. This type of content is particularly effective for social media ads when it comes to generating interest quickly. A hook can show a fascinating detail of a product, highlight a surprising feature or trigger an emotional response. 

Apart from that, it can also simply be a gripping intro that catches the attention of your community and encourages them to stay tuned for more details about your products. 

10. B-Roll

B-roll material is supplementary footage that offers additional perspectives and context. This type of content is versatile and can be used in combination with other content types such as reviews, tutorials or promotional videos. B-roll can show the use of the product in different scenarios, highlight details or simply support the story of the main video. It is suitable for any brand that wants to make its content visually varied and informative.


Of course, you ultimately decide for yourself what type of content is best for your brand and your products. Ideally, you should also involve Content Creator in the planning and development of ideas in the long term. 

However, as soon as you start working with content creators on a larger scale, it can quickly become confusing. To find out when an influencer management tool makes sense for you, or what you should look out for if you want to set up a brand ambassador program, take a look at our further articles on these topics.

About Bengt Kirchbauer

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